A strong EVP is your best talent magnet—but most businesses miss the mark

Written By Sabrina Borrello

Your Employee Value Proposition (EVP) should be more than perks and pay. If your EVP is “competitive salary” and “great culture,” you’re not standing out. 

🚨 Common EVP mistakes:

  • Overpromising and underdelivering

  • Focusing only on attraction, not retention

  • Forgetting to link EVP to company values and strategy

🔑 What makes a strong EVP?

  • Personalisation: Different employees value different things—flexibility, career growth, leadership support.

  • Authenticity: If your EVP isn’t reflected in daily employee experiences, it can feel meaningless.

  • Clarity: Can every leader articulate why people should work (and stay) with you?

Want to craft an EVP that works? Let’s chat.

Sabrina Borrello
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