New Year, New Focus: Strengthen Your EVP to Retain and Attract Talent

January often brings fresh opportunities—and fresh challenges. 🚪 It’s no secret that the start of the year is prime time for employees to explore new horizons, which means retention must be a focus at this time of year.

This is where your Employee Value Proposition (EVP) becomes your secret weapon. 💡 A strong EVP answers the question: Why should someone work for you and stay with your organisation?

Your EVP should focus on…

Attraction: It helps you stand out in a competitive talent market.

Retention: It reminds your current employees why they love working for you.

Engagement: It creates alignment between your values and employee expectations.

Below are the Gartner EVP categories I find useful for framing.